Tito Rodriguez, also known as “Hood Santa,” helps families in need year-round. And with the help of his nonprofit, Local Hearts Foundation, Rodriguez continued that commitment this weekend by ensuring families can enjoy a traditional holiday meal.
The organization held its annual Diamonds and Turkeys giveaway on Saturday at MacArthur Park.
“Times are tough, and people need help,” Rodriguez said.
While the giveaway is held every Thanksgiving and Christmas, this year proved more difficult than in years past.
Rodriguez said the Local Hearts Foundation gave away about 2,600 turkeys last Thanksgiving, but this year, they distributed just over 1,200. The drop, he said, is directly tied to inflation and the increased cost of turkeys.
Looking ahead to Christmas, Rodriguez said he hopes to get more support to help as many people as possible. He is unwavering in his efforts to give back and encourages people to donate to the Local Hearts Foundation, which can be done online.