Transparency portal

Advertising policy

The Long Beach Post and Long Beach Business Journal are operated by The LA Local, a nonprofit organization.

Integrity and maintaining the public’s trust in our work is paramount to all we do. The following ethical framework outlines our current policies and guidelines:

Our publications derive income from companies that advertise with us, sponsor or underwrite events and special sections, and group and individual memberships.

Our publications do not take payments of any kind in return for coverage. We will not adjust our editorial coverage to advertisers wishes.

Employees are governed by a conflict-of-interest policy on personal financial gains, including gifts and trades for personal benefit, and will not allow any relationship with an advertiser to compromise our editorial integrity.

Advertisements and sponsored content on our websites are either targeted from an outside vendor or placed by local advertisers that are working with our nonprofit directly. We reserve the right to refuse or remove any advertising that is inconsistent with, or may tend to bring disparagement, harm to reputation or other damage to our brand and mission.