Advertising policy

The Long Beach Post and Long Beach Business Journal are operated by the Long Beach Journalism Initiative (LBJI), a nonprofit organization. The Board of Directors of LBJI guide business development, sustainability and the strategic vision for the Long Beach Post and Long Beach Business Journal, but do not direct editorial decisions or news coverage.

Advertising revenue is reinvested back into the publications and community.

Integrity and maintaining the public’s trust in our work is paramount to all we do. The following ethical framework outlines our current policies and guidelines:

LBJI derives income from companies that advertise with us, sponsor or underwrite events and special sections, and group and individual memberships.

LBJI does not take payments of any kind in return for coverage.

LBJI will not adjust our editorial coverage to advertisers wishes.

Employees of LBJI are governed by a conflict-of-interest policy on personal financial gains, including gifts and trades for personal benefit, and will not allow any relationship with an advertiser to compromise LBJI’s editorial integrity.

Advertisements and sponsored content on LBJI’s sites are either targeted from an outside vendor or placed by local advertisers that are working with LBJI directly. LBJI reserves the right to refuse or remove any advertising that is inconsistent with, or may tend to bring disparagement, harm to reputation or other damage to LBJI’s brand and mission.