Retail complex 2nd + PCH announces more tenants, including food and apparel

With expectations still being met to open by fall of this year, the operators behind the 11-acre retail complex at the southeast corner of Pacific Coast Highway and Second Street have announced a slew of additional tenants.

Along with their growing list of restaurants (including a restaurant overseen by Chef Michael Mina and a Shake Shack) and shops including Urban Outfitters, CenterCal Properties will have around 60 tenants when complete. For now officials have confirmed, outside its anchor Whole Foods store and the aforementioned tenants, 15 new tenants.

For food:
  • Urban Plates: With a ton of locations—mainly in Orange County but stretching into Los Angeles—this chain has become one of the bigger players in OC’s fast-casual scene. Think comfort food without too much excess: grass-fed steak, meatloaf, turkey sandwiches…
  • Noble Bird Rotisserie: Being this will be its inaugural location, there is little information as to what Noble Bird will offer other than rotisserie chicken (and maybe some other birds?) of some kind.
  • Otosan: Another unique addition to the complex, the only hints that were provided about Otosan are the facts that it will serve sushi “coupled with traditional cuisine and a breathtaking backdrop.”
  • The Italian Homemade Company: The NorCal-based pasta restaurant—it has four locations in the Bay Area—cater to straight-forward, simple, non-fussy pasta dishes.
  • Tuesday’s Sweet Shoppe: With the loss of Rocket Fizz in Belmont Shore, perhaps Long Beach could use a candy shop—and Tuesday’s is a warm welcome. With only one other location in Los Angeles, the space  is owned and operated by Michael and Emily Roiff, Emily’s brother Alan and, of course, little 4-year-old Tuesday, the Roiff’s daughter and the store’s namesake.
For apparel:
  • Lululemon: Having managed to build an empire out of selling $130 Wunder Unders, the brand’s moniker for workout tights, along with an array of other pricey workout clothes, Lululemon is a cultural phenomenon of sorts—and this will mark the brand’s second Long Beach location, following its inaugural local store at the East Long Beach LBX complex.
  • Warby Parker: Founded in 2010 in Philadelphia by Neil Blumenthal, Andrew Hunt, David Gilboa, and Jeffrey Raider, the eyeglass wear company skyrocketed in popularity by offering what they call designer-quality glasses (with prescription lenses) for nearly a quarter of the going price for most designer prescription glasses.
  • gorjana: Founded by Newport Beacher Gorjana Reidel in 2016 following stints at Neiman Marcus, this Orange County-birthed jewelry store has grown to include multiple locations, with this being its first. To read a Forbes profile on Reidel, click here.
  • Athleta: In direct competition with Lululemon will be Athleta, a fitness apparel store that focuses mainly on women and girl’s fitness clothing.
And for the rest:
  • Paper Source: Founded in the 1980s boom of stationary stores that eventually birthed spots like Papyrus, Paper Source continues to operate over 100 locations nationwide.
  • The Shade Store: Blind, blinds, and more blinds. Straight up.
  • BOXHAUS: Boxing rings. Straight up.
  • Be Fit Pilates: Pilates. Straight up.
  • LATHER: Soap, shampoo, face wash, conditioner… Straight up.
  • TSG Wealth Management: They previously announced Chase Bank, HSBC Bank, and AT&T Mobility in the service category. 

Brian Addison is a columnist and editor for the Long Beach Post. Reach him at [email protected] or on social media at FacebookTwitterInstagram, and LinkedIn.

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Brian Addison has been a writer, editor and photographer for more than a decade, covering everything from food to politics to urban transportation and housing. In 2015, he was named Journalist of the Year by the Los Angeles Press Club and has since garnered 12 nominations and an additional win for Best Political Commentary. Born in Big Bear, he has lived in Long Beach since college. Brian currently serves as a columnist and editor for the Long Beach Post.
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