A man died after being hit by a car while running across lanes of traffic on Pacific Coast Highway just south of Cal State Long Beach Thursday evening, police said.

Officers were dispatched around 6:22 p.m. to the area of Pacific Coast Highway and Channel Drive where they found the man conscious and being tended to by Good Samaritans.

Police said the man was running across PCH, outside of a crosswalk, when he was struck by a 2021 Toyota Corolla driven by a 20-year-old Wilmington resident.

The man was transported by emergency personnel to a local hospital in critical condition and died several hours later, police said. His identity was not released as authorities work to notify the next of kin.

The driver and several witnesses remained at the scene and cooperated with the investigation. Neither distracted driving, impaired driving nor speed are believed to be factors in the collision.

There have been 36 traffic fatalities reported by the Long Beach Police Department so far this year; 21 have involved the death of a pedestrian.

This is a breaking news story. It will be updated. 

UPDATE: Man shot and killed in alleyway near Gumbiner Park, police say