Bonnie Lowenthal’s Long Beach Mayoral Mailer Sent With Image of San Diego Skyline

Several readers contacted the Post Wednesday confused about the main image used on the most recent mailer sent out by Assemblymember and mayoral hopeful Bonnie Lowenthal. They were confused because just above text that reads, “Getting things done for Long Beach,” sits an image of the skyline of another waterfront city—San Diego.

sdskylinemailer2We reached out to Lowenthal’s campaign manager Mike Shimpock for an explanation of the photo and he took full responsibility for the snafu.

“It was a printing error,” Shimpock told the Post. “The coding numbers for the photos were transposed when it went to the printer. Bonnie approved a piece with a photo of Long Beach, but what went out of my shop was different, got printed, and was mailed. It was my mistake. I will be reprinting and mailing a second round with the correct photo.”

Another confusing aspect of the mailer, which was printed at Monterey Park’s Continental Colorcraft, was the potentially misleading roundup of Lowenthal’s endorsements. The mailer reads, “Bonnie Lowenthal is the only candidate supported by,” followed by a list of four endorsements. One of those endorsements, Senator Ricardo Lara, has not only endorsed Lowenthal; he has also supported another mayoral candidate, Vice Mayor Robert Garcia.

“[What was meant is that Lowenthal is the] only candidate endorsed by all those folks and organizations,” Shimpock said.

Bonnie Lowenthal currently represents California’s 70th Assembly District and was previously a Long Beach councilmember.

Read more:

Bonnie Lowenthal San Diego Skyline Mayor

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Brian Addison has been a writer, editor, and photographer for more than a decade, covering everything from food and culture to transportation and housing. In 2015, he was named Journalist of the Year by the Los Angeles Press Club and has since garnered 16 nominations and two additional wins for Best Political Commentary for his work at KCET and Best Blog for Longbeachize, a section of the Long Beach Post. Brian currently serves as a columnist and editor for the Long Beach Post.
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