Snoop Dogg has created a breakfast sandwich using vegan sausage for Dunkin’ Donuts

Beginning today and through Jan. 19, eaters can experience the “Beyond D-O-Double-G” Sandwich at Dunkin’ Donuts, a vegan sausage breakfast sandwich curated by Long Beach royalty Snoop Dogg.

Snoop’s creation includes a Beyond vegan sausage patty with egg, cheese and a sliced donut used as a bun.

“When I got the chance to work at Dunkin’ for the Beyond Sausage Sandwich launch, I got to thinking about what other Beyond Meat sandwiches we could create,” Snoop Dogg said in a press release. “Being around my favorite glazed donuts got me inspired, so today we are dropping The Beyond D-O-Double G sandwich at Dunkin’ restaurants nationwide.”

Dunkin’ announced last November that their partnership with plant-based protein manufacturer Beyond would result in an array of vegan-friendly offerings, but the news of Snoop’s product is the official launch of what will otherwise be a regular, Beyond menu.

This is not Snoop’s first dive into the world of fast food: After the state’s legalization of recreational marijuana two years ago, Jack in the Box partnered with Snoop to offer a “Merry Munchie Meal” that costs $4.20 and was served solely at three Long Beach locations. Add onto this the fact that the past few years have proven fruitful for Snoop’s creativity in a widening array of fields: a lullaby album, a stage musical, a cook book and host for Metro.

Brian Addison is a columnist and editor for the Long Beach Post. Reach him at [email protected] or on social media at FacebookTwitterInstagram, and LinkedIn.

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Brian Addison has been a writer, editor, and photographer for more than a decade, covering everything from food and culture to transportation and housing. In 2015, he was named Journalist of the Year by the Los Angeles Press Club and has since garnered 16 nominations and two additional wins for Best Political Commentary for his work at KCET and Best Blog for Longbeachize, a section of the Long Beach Post. Brian currently serves as a columnist and editor for the Long Beach Post.