Beginning today and through Jan. 19, eaters can experience the “Beyond D-O-Double-G” Sandwich at Dunkin’ Donuts, a vegan sausage breakfast sandwich curated by Long Beach royalty Snoop Dogg.
Snoop’s creation includes a Beyond vegan sausage patty with egg, cheese and a sliced donut used as a bun.
“When I got the chance to work at Dunkin’ for the Beyond Sausage Sandwich launch, I got to thinking about what other Beyond Meat sandwiches we could create,” Snoop Dogg said in a press release. “Being around my favorite glazed donuts got me inspired, so today we are dropping The Beyond D-O-Double G sandwich at Dunkin’ restaurants nationwide.”
Dunkin’ announced last November that their partnership with plant-based protein manufacturer Beyond would result in an array of vegan-friendly offerings, but the news of Snoop’s product is the official launch of what will otherwise be a regular, Beyond menu.
This is not Snoop’s first dive into the world of fast food: After the state’s legalization of recreational marijuana two years ago, Jack in the Box partnered with Snoop to offer a “Merry Munchie Meal” that costs $4.20 and was served solely at three Long Beach locations. Add onto this the fact that the past few years have proven fruitful for Snoop’s creativity in a widening array of fields: a lullaby album, a stage musical, a cook book and host for Metro.
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